Asprey Privacy Policy is operated by Asprey London Limited (Asprey). This policy is in line with GDPR and the Data Protection Act 2018 and the data controller is Asprey London Limited of 167 New Bond Street, London, W1S 4AY, United Kingdom. We are registered in England and Wales under company number 1004355. Our VAT number is GB 238 48 31 46.

By using the website and/or ordering products from our site and store, you agree to the terms of this Privacy Policy and consent to the collection, use and the disclosure of your information by Asprey on the terms described in this policy.

This Privacy Policy explains in detail how we collect, use and store the personal data you provide us when using our website and interact with us. We comply with this right by providing ‘privacy notices’ (sometimes called ‘fair processing notices’) to individuals where we are processing their personal data.

Asprey is the “data controller” for the purposes of data protection law. We are committed to ensuring your privacy is protected and we want to fully inform you on how your data is used.

We may update and change this Privacy Policy from time to time and we advise that you regularly check this page to ensure you are happy with the changes; we will however notify you of any significant changes.


Lawful reasons to using your personal data

We collect and use information about you to ensure that we can continue to provide you with a luxury retail experience. You provide us with your information directly when you make a purchase in store, online or sign up to the Asprey newsletter.

We may collect and process the information that you provide to us when completing forms on our site (our site). This includes information provided at the time of registering to use our site, subscribing to our service, posting material or requesting further services.  Similarly, if you contact us we may keep copies of that correspondence.

There a number of reasons we may collect and use your personal data which the law on data protection allows us to, including: 


·      Consent 

We will always request your consent when we collect and process your personal data

For example when you sign up to receive our newsletters, you will need to tick the opt-in box

·      Contractual obligations 

In order for us to fulfil our contractual obligations to you we will need to use your personal data

For example for us to deliver a product to you we will need your personal data including name and address 

·      Legal or regulatory obligation

For example we will need to pass and process your personal data to law enforcement if there is any involvement in fraud or criminal activity 

·      Legitimate Interests

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience.

For example we may send you promotional offers based on your past purchase history 


What personal data do we collect?

We may collect the following information about you:

·      Personal data including name, job title and company name

·      Contact data including email address, telephone number, postal address and postcode

·      IP addresses

·      Information gathered by the use of cookies in your web browser see section how we use your cookies

·      If you connect, comment or provide feedback on our social media channels including Instagram, Facebook, Twitter and LinkedIn we will see your username

When you make a purchase at any of our retail outlets or online, we will collect necessary information about you to ensure we can fulfil your order or chosen service.

If you choose to pay by card, we will need to collect your payment information to process card payments. We may also need to ask for additional information from you, e.g. to prevent fraudulent transactions, to comply with anti-money laundering obligations for high value transactions.Where you place an order with Asprey for products or services that will be delivered, collected, or provided later, we will need to take additional contact details and delivery information from you so that we may complete your order. We may use third party couriers to deliver your order and will need to share your contact information with them for this purpose.

Details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access may also be recorded.  

There are various reasons for this. Asprey must ensure that content from our site is presented in the most effective manner for you and for your computer. It also enables us to carry out our obligations under any contract that you and Asprey enter into.  

We will use the information we collect about you to provide you via email with information, products or services that you request from us or which we feel may interest you, to notify you about changes to our service or for marketing purposes. 

·       IP addresses

We may collect information about your computer, including where available your IP address, operating system and browser type and for system administration. This is statistical data about our users' browsing actions and patterns and does not identify any individual.

·       Cookies

For the same reason, we will obtain information about your general internet usage by using a cookie file which is stored on your browser or the hard drive of your computer.

Cookies are small files stored on your computer or other device when you visit certain web pages.
For more information on cookies, please visit link opens in a new window). Please note that Asprey cannot be held responsible for the content of external websites.


How does Asprey use Cookies?

Asprey use cookies to optimise your online experience. Using this website means you consent to our use of cookies.

We use cookies to keep track of information about your visit to our site, including which products you add to your shopping bag, and to remember you when you return to our site. We use a cookie to indicate your general location for the purposes of setting the appropriate currency for displaying prices and for online shopping.

We also use cookies to collect anonymous information about visits to our site. We use the information collected to improve the experience of visiting our site. For more information see the full list of cookies that we set and their purpose below. 


This cookie enables the add-to-bag and shopping basket functionality of the Asprey site. The site will not operate correctly without it.


These cookies are required by the Google Analytics service that anonymously tracks user behaviour and statistics. This information enables us to improve the Asprey website for visitors.


This cookie anonymously registers the broad geographical location (country level) of visitors so as to enable the site to display location appropriate content and the correct currency.

Managing Cookies

You may adjust the settings in your browser to prohibit the setting of cookies. If you do so, our website will not work correctly for you. You will not be able to add products to your shopping basket. You will be able to use the site to browse products for research.

For information on how to change your browser’s cookie settings, follow the links related to your browser below (these links open in a new window). Please note that Asprey cannot be held responsible for the content of external websites.


Microsoft Internet Explorer

Mozilla Firefox

Google Chrome


For other browser software, you should consult the relevant online help information or documentation supplied with the product.

·      Web Beacons

Web beacons, also known as “clear gifs,” “one-pixel gifs,” “web bugs,” “Internet tags” or “pixel tags,” are small graphic images on a website or in an e-mail that allow us and third parties to monitor the activity on our site or to make cookies more effective.  Web beacons allow us, or third parties working on our behalf, to gauge and enhance the effectiveness of our marketing by transmitting information about whether you follow links in our e-mails or website, and by gathering information about the sites you visit before and after visiting our website. We use log files to store the data that is collected through Web beacons.



How do we collect your personal data?

We use a number of methods to collect data from you and about you including:

·      New account customer forms

·      Product enquiries via the website, on email or by phone

·      Visiting us at an exhibition or show or exchanging business cards

·      Engaging with us on social media

·      Purchasing a product from us

·      Opting in to receive our newsletter

·      When you have given a third party permission to share with us the information they hold for you, for example an authorised Asprey salesperson has requested a direct shipment to you as a customer of that dealer

How and why do we use your personal data?

At the time of providing personal data we will advise you why we are collecting it and how it will be used. At any time you can change how you wish us to use your data.

How and why we use your data include:

·      To set you up as a new customer and commence trading

·      To deliver or service products to you 

·      To respond to any product enquiries or issues

For example you may get in contact by phone, email or website.  In order for us to find out details of the issue and help identify the solution we will need to follow up by contacting you directly.  We may also pass your details internally within Asprey to ensure the correct person can deal with your enquiry.

·      To send you communication via email, newsletters and other important business information

We will only send marketing communication if you have actively opened communications in the last year or you have opted-in to receive communications. 

For example, we will send newsletters that include product updates, new products and launches.  

You are free to opt-out at any point; the unsubscribe link is available at the bottom of all emails sent out

Please note that if there is a legitimate business reason for us to communicate with you and to ensure we can fulfil our business contract with you we may send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Notice, price changes, corporate updates, amendments to our Terms & Conditions and legally required information relating to your orders. These Essential Business Information emails will not include any promotional content and do not require prior consent when sent by email. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.

·      To follow up any comments or queries that you have left on one of our social media channels

·      To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

We want to provide our customers with relevant information about products that are of interest whilst providing great customer service. We will monitor which web pages are most visited and build our marketing strategy around this

If you fail to provide Personal Data that we have requested either under the terms of contract with you or required by law, we may not be able to perform the contract we have or are trying to enter with you, for example provide you with products or services. In this case, we would notify you that we may have to cancel a product or service you have with us.


Protecting your personal data

Asprey has several GDPR compliant processes and procedures as follows:

·      All key Asprey employees have received training in GDPR and how to handle your personal data

·      Access to your personal data is restricted to the relevant employees/departments that are required to process your data

·      Where hard copies are created, these are securely kept.

·      According to each business unit’s process and procedure, your personal data will be periodically reviewed and securely deleted if required

·      All personal information is transferred by secure email to secure servers on site to which only access is granted to key personnel.


How long will we keep your personal data for?

We will only retain your personal data for as long as necessary to fulfil the purposes in which we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

For example details of orders are kept for 4 years in order for us to comply with our legal and contractual obligations. Invoices will be kept for 6 years for legal obligations

In some circumstances, we may anonymise your personal data, which means it can no longer be associated with you, for research or statistical purposes.


Who will we share your personal data with?

We will sometimes need to share your personal data with our trusted third parties, these can include:

·      Delivery couriers including, but not limited to, Fedex, DHL, Royal Mail and pallet carriers

·      Service engineers 

·      HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances


Your legal rights over your personal data

You have the rights under the data protection laws in relation to your personal data including:

·      Request access to your personal data(commonly known as a ‘data subject access request’).  This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

·      Request correction of the personal data that we hold about you. This enables you to have any incomplete or out of date data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

·      Request erasure of your personal data.This enables you to ask us to delete or remove personal data where there is no Business or legal reason for us continuing to process it. 

·      Object to processing of your personal data where we are relying on a Legitimate Interest (or those of a third party) and there is something about your situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms.

·      Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

·      Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

·      Withdraw consentat any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain services to you. We will advise you if this is the case at the time you withdraw your consent.

Please email us on requesting for Data Subject Access Request if you wish to exercise any of these rights.

·      No fee in most cases – You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. There is the possibility that we will refuse to comply with your request in these circumstances. 

·      What we may need from you – to protect your personal data we will ask you to verify your identity before proceeding with your request to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. 

If you have authorised a third party to submit a request on your behalf, we will request proof that they have your permission to do so.

·      Time limit to respond - We will respond to all legitimate requests within 1 month from the date of receipt of your request. Occasionally it may take us longer if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.  Where you are sending us a request via post rather than email we recommend you send it via recorded delivery to guarantee safe delivery.



            We take any complaints about our collection and use of personal information very seriously.

If you think that our collection or use of personal information is unfair, misleading or inappropriate, or have any other concern about our data processing, please raise this with us in the first instance.

To make a complaint, please contact

Alternatively, you can make a complaint to the Information Commissioner’s Office:

·    Report a concern online at

·     Call 0303 1231113

·     Or write to: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK95AF


Contact us

If you have any questions, concerns or would like more information about anything mentioned in this privacy notice, please contact

LAST UPDATED: 20th May 2018

Asprey London Limited is a private company registered in England and Wales, Company No. 1004355

Registered Office: 167 New Bond Street, London, W1S 4AY, United Kingdom










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